The BLUE representing Yamaha's global identity of Racing Blue laces itself around the external, visual and sensual elements of the place as customers assemble with any requirement of buying, communicating and exchanging thoughts on two-wheeler riding.
A place where all caveats of street racing are relaxed, and you embrace the comfort of an upbeat excitement buzzing from all corners...
Blue Square is the destination for all two-wheeler riders who are never short of passion to ride!
"Blue Square" is coined to fit into the legacy of Yamaha's role in global motorsports. "Blue" characterizes the brand's racing DNA and "Square" defines a one-stop buying junction. This uniqueness further revs up Yamaha's BLUE colour by transforming customer experience at our showrooms through vivid aesthetics and inspiring propriety created out of Yamaha two-wheeler line up and engaging offerings.
In a unique drive to bring customers closer to the brand, BLUE SQUARE will customize digital technology to improve platform of interaction and support for Yamaha customers. The customer can experience a faster and more personalized one-to-one service. The new ‘Blue Square' supports customers to scan the vehicle QR Codes directly, which will immediately prompt the download of product brochures.
Blue Streaks is an initiative designed to bring together the biker in every Yamaha fan, united by a love of riding and appreciation of unique Yamaha quality. It serves as a communication spot for customers to access information along with exploring Accessories and Apparel, thus fulfilling every requirement of Motorcycling life. Accessories, Apparel and Genuine spare parts are designed to exude the brand's sporty, exciting and stylish personality.
Blue Streaks is an initiative designed to bring together the biker in every Yamaha fan at all levels, united by a love of riding and appreciation of unique Yamaha quality.
India Yamaha Owners are welcome in Blue Streaks where you find a united community of Yamaha Fans. You can join through simple online registration. As a member,can enjoy your time with like-minded fans at our Blue Square Cafe.
Blue Streaks which supports in speedy redressal of customer queries and on-time communication will conduct touring programs with the help of a riding advisor. The Bike Life advisor will be available to facilitate the queries on bike life, ride, touring and safety. Regular customer engagements will be managed by the Blue Streaks team.